Bio

I’m a Product Designer focused on helping teams design user-centered experiences that also deliver measurable business results. For the past four years I’ve worked in fintech, where I’ve developed a strong research and data-driven mindset and a passion for understanding people’s real needs.

I enjoy partnering with Product Managers and cross-functional teams to connect design decisions with product strategy and business impact, define clear goals and turn data and research into meaningful, high-impact solutions.

imagin - Product Designer

Jan 2022 - Jul 2025

Led design and research for fintech products, from optimizing key app features like Bizum to shaping new banking experiences with Product Managers.

Adhera Health - UX Researcher

Jul 2021 - Dec 2022

Helped define and test the early concept of a digital health product, using rapid prototyping to align stakeholders and shape core user flows for a consistent, usable experience.

Redbility - UX Consultant

Jun 2018 - Aug 2018

Led end-to-end exploratory and evaluative research to uncover user needs and business opportunities, turning insights into actionable improvements for digital products.

UCI - Visual Designer

Mar 2017 - Mar 2018

Supported the creation of innovative financial products and communication materials, as part of the company’s transformation design initiatives,

Experience

Say hi! 👋

For any enquiries, or just to say hello, get in touch and contact me.

Phone

+34 664664822

Based

📍 Barcelona / Seville
Víctor Reyes ® 2025